New Faith in Nature Plastic-Free Soap. Another step we've taken to reduce plastic waste |

New Plastic-Free Soap to Reduce Plastic Waste

cardboard soap

We’re excited to announce that we’ve switched our soap packaging from plastic to cardboard. We’re using recycled cardboard for the packaging and it can be recycled in most kerbside schemes, so the move will help to protect natural resources.

We know our customers are concerned about plastic, and for good reason. Programmes like The War on Plastic with Hugh and Anita, and Blue Planet II have helped to highlight some of the issues around single use plastic. It’s believed a truck full of plastic ends up in our seas every single minute.

We share your concerns.

What we’re doing to reduce plastic waste

  • Faith in Nature was one of the first British brands to realise there was an issue with single-use plastic.
  • We switched all our 300ml and 400ml bottles to 100% recycled PET way back in 1999.
  • Our Brave Botanicals range is packaged in bottles made mainly from sugarcane.
  • We have 5L products if you would rather buy in bulk to reduce your plastic consumption.
  • We’ve never used micro-beads in our face washes or other products.
  • We’re a big fan of zero waste stores. You’ll find our products available at refill stores across the country. Find your nearest zero waste shop here.

Why we’re not going 100% plastic-free

Plastic is much lighter than glass, so results in less transport-based carbon emissions. It’s also waterproof, robust and easy for people to recycle. So we’re sticking with recycled plastic for some of our packaging for now, but will keep looking at how we can reduce it.

The newly packaged soap goes on sale on beginning of July. You might still see some of the older packaging on shelves for a little while, until the stock runs out.

We’d love to hear what you think of the move to cardboard packaging. Tweet us @FaithInNature

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