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Flower Flower

We have faith-in-nature

We make effective natural products and eco values more accessible so that it’s easy for everyone to make better choices for themselves & the planet everyday.

We have faith in natural ingredients being better both in terms of efficacy and wellbeing. Our products are formulated with expert plant knowledge so they really work. That’s why people have been choosing (and loving!) them for almost 50 years - and despite a decline in the haircare and personal care categories in 2021, we saw over 90% growth in these categories.

We have faith that when everyone can go natural, everything gets better.

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