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We’ve been putting Nature first since 1974. Our products harness Nature’s powers without harming it in the process — and they work beautifully. From haircare to household, the entire range is vegan, cruelty-free and made in the UK with 100% natural origin aroma and essential oils and — no silicones, parabens, SLS or SLES.

We say everyone can enjoy a little more Nature in their everyday. Are you in? Lather your locks with our natural shampoos and conditioners. Shower your senses (and your body) with our vegan body wash, or scrub up with our humble soap bars. Reduce your plastic use with our refills, aluminium bottles and zero waste haircare bars, and treat your home to our amazing-smelling washing-up and laundry liquid. We even make vegan dog shampoo, so canine friends can enjoy more Nature too.