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Made in the UK using 100% natural origin aroma and the highest quality cruelty-free ingredients, our products harness the power of Nature without harming it in the process. From Haircare to Household, everything is Vegan Society Approved, free of SLS and parabens – and smells amazing.

We say everyone can enjoy a little more Nature in their everyday. Are you in? Lather your locks with our natural shampoos and conditioners. Shower your senses (and your body) with our vegan body wash, or scrub up with our humble soap bars. Reduce your plastic use with our refills and zero waste haircare bars, and treat your home to our amazing-smelling washing-up and laundry liquid. We even make vegan dog shampoo, so canine friends can enjoy more Nature too. Established in 1974, we believe in harnessing the power of Nature without harming it in the process. Our products are made in the UK using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural origin aroma – and they work beautifully.