To make the FreeFrom shortlist, products undergo rigorous testing by a panel of beauty journalists, product formulators, cosmetic experts, skincare bloggers, allergy specialists and consumers with sensitive skin.
Every product is tested for its ‘free from’ qualities, skin-healthy ingredients, effectiveness, innovation, value for money, clarity of labelling, preservative content, and much more.
We’re truly delighted to have made the shortlist and can’t wait to hear Janey Lee Grace announce the results at the Love Natural, Love Organic show at London Olympia on 4th July 2014.
Wish us luck!
You can check out our Coconut products, part of our new Tropical range, here.