FAITH IN NATURE GOES EVEN GREENER

Just when you thought their eco credentials couldn’t be bettered, the award winning manufacturer has upped their green kudos yet again.

From early August 2011, Faith in Nature’s natural beauty products in 400ml PET bottles will be packaged in 100% recycled PET (rPET).

While Faith Products Ltd already uses 100% recycled material for its cartons, this latest move means the brand will further reduce the already low environmental impact of their products.

rPET material is sourced from initiatives such as kerbside bottle recycling. The bottles are then cleaned, decontaminated and reprocessed to make new bottles which are perfectly clean and safe for use.

The added bonus is that these bottles can be recycled over and over again, which reduces the need to use new material and helps stop bottles ending up in landfill.

‘’We’ve never been known for resting on our laurels and have always been a truly eco conscious company,’’ says founder Rivka Rose. ‘’However we’re always looking for ways to be even greener.’’

‘’rPET bottles can have a slight tinge or ‘cast’ which may affect the appearance of a product in the bottle.  But we believe this is a small price to pay for products that are derived from even more sustainable sources than before, and even kinder to the environment. Our customers can absolutely rest assured they are still benefitting from the same Faith in Nature products and formulations of unrivalled quality.’’

In time, all of Faith in Nature’s products will be progressively changed over to rPET material where feasible.