About Faith In Nature's Natural Beauty Products

The Brand

An early advertisement for the Clear Spring range of cleansing products

'Brands' and 'branding' have become buzz words in both the consumer and business arena, but not everyone shares the same idea, or even ideal, of what a brand is, and should be. To us it is the following.

Firstly, the brand is how the product looks and appears. After an exhaustive independent survey of retailers and consumers begun in 2006, it became apparent that the labelling utilised at that time was inconsistent, potentially confusing and did not adequately reflect either the product or the business. A leading design agency was tasked with updating and revamping the company's image, with special attention being paid to helping consumers identify and select the product that was right for them. This exercise is on-going and will continue to evolve as we introduce new products and enter new markets.

Secondly, the brand has to be a reflection of what the company stands for, and believes in. We want customers not only to buy our products, but to feel sufficiently confident of their purchase so that not only will they buy again, but they will also recommend Faith in Nature and Clear Spring to friends and family.

Just one of our family of natural beauty products, all of which feature the company’s new branding

Finally, the brand has to tell the truth. By that, we mean that it has to be honest and not try and appear to be something it isn't. An example of this is how we list all the ingredients used in a particular product with both their Latin and common names, as well as identifying their particular source. This is in excess of what is required both by law and the industry norm, but we believe that customers must be provided with the full facts upon which to base their purchasing decision.

You may be able to fool some of the people some of the time, but we don't want to fool anybody any of the time.

A line up of products from the birth of Faith in Nature showing the original branding